They knew their water consumption was depleting availability and contaminating reserves yet, did nothing. Why or why not? The next step was to analyze the issue. However, hey waited until they were forced to react to address an already known problem. The Coca-Cola Company responded appropriately once they believed a serious issue was brought to their attention.
The dialog with stakeholders was successful on many levels; many new initiatives were started, including the web-based tools to for benchmarking and best practices of peers.
Coca-Cola reached out to many different stakeholders, including government agencies, and conversation groups. The Coca-Cola Corporation utilized four out of the five processes within the management life cycle model.
Ultimately Coca-Cola took action by engaging the government agencies, conservation groups, and stakeholders to determine solutions that were agreeable to all. We believe that a company must scan and analyze the environment surrounding its operations for potential threats. By continually maintaining an interactive stance with its stakeholders, TCCC will hopefully avoid future issues.
In your opinion, did TCCC respond appropriately to this issue? The major issue facing The Coca Cola Company is the availability of water.
Extensive studies were performed through surveys of its global operations to assess the current water management practices. If we applied the strategic radar screens model for this case, we believe that the Geophysical and Social environments would be most significant.
As an added step, they should create an internal issue management department to proactively address future issues.
Not only have they improved on their water usage but have established projects to improve water conservation outside of their environment. Which stages of the process can you identify in this case?
In order to better understand the impact of water on production, TCCC engaged its top bottlers and all operating groups in one on one session to thoroughly access process. The India Resource Center seemed to have an influence on the people in India and a non-profit organization with one full-time employee was able to impact the sales of the company and shut down its plant.
Coca-Cola completed this step and identified that they were in fact using up too much water and at a faster rate than it could be replenished.
The corporation continued within the life cycle and generated some options for its company to undertake. How did TCCC use stakeholder engagement and dialogue to improve its response to this issue and what were the benefits of engagement to the company?
Apply the issue management life cycle process model to this case.
The partnership formed with World Wildlife Fund to address stakeholder concerns about its impact on water quality and access, gave credibility to this new process. The company reached out to stakeholders and various academic experts to seek advice to best resolve the water issue.
The plant was surrounded with villagers that would need the water to live, and the mass production capacity for the soft drinks deprived the local villagers of supplies for drinking and irrigation.
Now that TCCC has experienced such repercussions for faulty business procedures, it seems they will not react so slowly in the future. In addition to the lack of geophysical analysis, TCCC forgot to study the social environment.
Other stakeholders, such as residents of the surrounding area and organizations such as the World Wildlife Foundation and other environmental groups had a different point of view; profitability was not a concern.
By reducing, recycling and replenishing, the company set a goal of returning to nature and communities an amount of water equal to what was used in the beverages and their production. The first step in the life cycle is to identify issues.
They also developed web-based tools for their suppliers and bottlers to benchmark and share best practices. If you applied the strategic radar screens model for this case, which of the eight environments would be most significant and why? It partnered with World Wildlife Fund, an environmental group, to support projects such as river conservation, rainwater collection and efficient irrigation.Week 1 Written Assignment Discussion Case: Coca-Cola’s Water Neutrality Initiative Jose O.
La Santa Benedictine University MBA Business in Society Discussion Case: Coca-Cola’s Water Neutrality Initiative Abstract In the discussion case “Coca-Cola’s Water Neutrality Initiative” being reviewed at the end of chapter two, we can see a perfect. Coca-Cola’s Water Neutrality Initiative Essay Words | 3 Pages.
Chan Stella ID: a 1. In the case of Coca-Cola’s Water Neutrality Initiative, Coca-Cola is facing the public issue of using too much water that depriving local villagers’ supply of water for drinking and irrigation.
In the case of Coca-Cola’s Water Neutrality Initiative, Coca-Cola is facing the public issue of using too much water that depriving local villagers’ supply of water for drinking and irrigation.
In addition, India charges the company for its products containing dangerous unacceptable pesticide residues level. Coca-Cola’s Water Neutrality Initiative 2 Coca-Cola’s Water According to Business and Society Stakeholder, Ethics, Public Policy, “The Coca-Cola Company (Coca-Cola or TCCC) was the world’s largest company” operating in countries and providing more than billion servings of carbonated beverages daily (Lawrence & Weber,p %(9).
Coca-Cola completed a “comprehensive study” of its national and global operations with regards to its water management and practices as well as its impact.
The corporation continued within the life cycle and generated some options for its company to undertake. Coca- Cola's Water Neutrality Initiative Coca-Cola company was the worlds largest beverage company, operating in more than Countries More than 70% of the company's revenue came from outside the USA.Download